As Reggae Reggae plays on with it’s biggest promotion yet, the success of the brand is due to the great PR story of Levi Roots.

August 20, 2010

Marketing Week this week announced that Reggae Reggae, the Caribbean sauce created by Dragons’ Den contestant Levi Roots, is launching its biggest ever promotion.  The instant-win on-pack promotion will offer consumers the opportunity to win Levi Roots branded merchandise: a Reggae Reggae VW camper van, oil drum BBQs, LeviPods, hammocks and Levi Roots’ cookbook “Food for Friends”. The consumer will be asked to enter a unique promo-code into a dedicated website to see if they have won prizes and everyone that goes to the site will be able to download a free Levi Roots track.

The promotion will be found on half a million Reggae Reggae Sauce bottles and will be supported by a consumer led PR campaign. Shah Khan, senior brand manager at AB World, which distributes the brand, says; “Truly engaging and motivating, on-pack promotions are rare in the condiments category, so with Levi Roots we have a real opportunity to create standout on-shelf and generate some buzz for the brand and the category as a whole.” As imaginative and inventive as the promotion is, the real gift to the brand manager, Mr Khan, is the man behind the brand – Levi Roots. Every leading brand’s marketing is helped by a strong, well crafted PR programme, and they do not come any better than this one: on this occasion there was a ready made PR story to support the marketing of the ready made sauces. (more…)

The Flintstones wins a poll as the most popular and catchy Kids TV programme theme of all time. Which one would you choose?

August 10, 2010

The Flintstones is the most recognisable, memorable and popular children’s TV show theme of all time, according to a new poll held recently by the PRS for Music. The catchy ditty from the series depicting the capers of cavemen, came in at No1 ahead of an illustrious Top 10 comprised of  Top Cat, Postman Pat, Scooby Doo, the Wombles, Grange Hill, Jim’ll Fix It, Danger Mouse, Bagpuss and Rainbow, in that order. PRS for Music interviewed 2,000 adults throughout the UK, and the survey also yielded the fact that Baa Baa Black Sheep is the nursery rhyme we remember most from our childhood!! If nothing else, this reinforces the power of music or dittys as a catalyst to evoke childhood memories!! (more…)

The Nightingale continues to sing on the airwaves into a fifth decade.

August 7, 2010

Radio 1 has announced that it will be celebrating presenter Annie Nightingale’s four decades at the station, with a night of programmes honouring her broadcasting career. “A Night with Annie Nightingale” begins at 7pm on September 9th with The Story of Annie Nightingale – a two hour documentary presented by Zane Lowe. The night continues at 9pm with a three hour tribute concert featuring artists all chosen by Annie, and at midnight till 2am “The Decade Mixes” will be a soundtrack of the best music Annie Nightingale has played over the last 40 years. The special night of broadcasting concludes with the best of the guest mixes from 2am-4am. (more…)

As Nestle launch an adult version of the Milky Bar Kid, they should they employ Chris Evans and Big Brother contestants, Andrew and Sam as brand ambassadors.

August 2, 2010

Nestlé is resurrecting one of its most famous iconic characters – the blond-haired, bespectacled Milky Bar kid, but but on this occasion it is seeking “kidults” to play him.

The campaign by  Nestlé is the biggest ever marketing push for the Milky Bar brand, and breaks tonight with a TV commercial featuring a series of adults  masquerading in the all too familiar spectacles and ten gallon, cowboy hat. It promotes a new raisin-and-biscuit variant of the Milky Bar, targeted at the adult market. The marketing drive, developed by ad agency Santos, encourages members of the public to upload their own impersonation of the Milky Bar kid to www.milkybar.co.uk, offering the best five the chance to appear in an outdoor advertising campaign this October. (more…)