Marketing Week this week announced that Reggae Reggae, the Caribbean sauce created by Dragons’ Den contestant Levi Roots, is launching its biggest ever promotion.  The instant-win on-pack promotion will offer consumers the opportunity to win Levi Roots branded merchandise: a Reggae Reggae VW camper van, oil drum BBQs, LeviPods, hammocks and Levi Roots’ cookbook “Food for Friends”. The consumer will be asked to enter a unique promo-code into a dedicated website to see if they have won prizes and everyone that goes to the site will be able to download a free Levi Roots track.

The promotion will be found on half a million Reggae Reggae Sauce bottles and will be supported by a consumer led PR campaign. Shah Khan, senior brand manager at AB World, which distributes the brand, says; “Truly engaging and motivating, on-pack promotions are rare in the condiments category, so with Levi Roots we have a real opportunity to create standout on-shelf and generate some buzz for the brand and the category as a whole.” As imaginative and inventive as the promotion is, the real gift to the brand manager, Mr Khan, is the man behind the brand – Levi Roots. Every leading brand’s marketing is helped by a strong, well crafted PR programme, and they do not come any better than this one: on this occasion there was a ready made PR story to support the marketing of the ready made sauces. (more…)

This post is filed under: Brand Marketing, PR /Press Releases, Television

The Flintstones is the most recognisable, memorable and popular children’s TV show theme of all time, according to a new poll held recently by the PRS for Music. The catchy ditty from the series depicting the capers of cavemen, came in at No1 ahead of an illustrious Top 10 comprised of  Top Cat, Postman Pat, Scooby Doo, the Wombles, Grange Hill, Jim’ll Fix It, Danger Mouse, Bagpuss and Rainbow, in that order. PRS for Music interviewed 2,000 adults throughout the UK, and the survey also yielded the fact that Baa Baa Black Sheep is the nursery rhyme we remember most from our childhood!! If nothing else, this reinforces the power of music or dittys as a catalyst to evoke childhood memories!! (more…)

This post is filed under: Brand Marketing, Music, Television

Radio 1 has announced that it will be celebrating presenter Annie Nightingale’s four decades at the station, with a night of programmes honouring her broadcasting career. “A Night with Annie Nightingale” begins at 7pm on September 9th with The Story of Annie Nightingale – a two hour documentary presented by Zane Lowe. The night continues at 9pm with a three hour tribute concert featuring artists all chosen by Annie, and at midnight till 2am “The Decade Mixes” will be a soundtrack of the best music Annie Nightingale has played over the last 40 years. The special night of broadcasting concludes with the best of the guest mixes from 2am-4am. (more…)

This post is filed under: BBC, Media, Music, Radio

This post is filed under: Brand Marketing, Media