Magnificent Seven Top Tips for Promoting your Business on Facebook

September 19, 2012

Facebook can be a very effective tool for all types of businesses from blue chip corporates to small to medium sized businesses / enterprises ( smb’s / sme’s ) to reach and build a dialogue and rapport with their audience. Here are a “Magnificent Seven” Tips to help businesses to create a Facebook profile.

1)  Create a Facebook Fan Page

The first step is to start a Facebook fan page. The Facebook fan page should be designed to promote your business or a specific venture / project.. The Facebook Fan Page is easy to sign up to and create. Once you have filled in the Profile section, simply promote through your company communications media ie E-mails, your website or any other social media profile you may have such as Twitter, Google+ or LinkedIn.

2)  Create a Facebook Event

Events can attract potential followers and therefore prospective customers who don’t have a savoir faire for the digital world. An event is the perfect opportunity to encourage these “Luddites” to join your Facebook fan page or visit your website. Host the event and give away promotional items or products to those that attend.

3)  Advertise on Facebook

Facebook offers a sophisticated advertising platform with a wealth of features and filters that allows businesses to target the precise person you wish to market to. Focusing your advertising campaign not only lets you keep the costs to a minimum but you’ll also find people that are far more likely to take action because you are avoiding a blanket saturation approach.

4)  Create a Facebook Group

Groups differ from Fan Pages and Events; they’re more like a collective behind a lobbying cause or consumer trend . A Facebook group can take on any shape and form; people can easily ‘like’ a Facebook group as it can relate to just about any broad or niche topic. For example, you could create a Facebook group related to your industry and / or marketplace. On your group page, you could share valuable information which would, in turn, get people interested in your personal brand.

5)  Have a Promotion or Competition and Link to Facebook

Why not have a Promotion or Competition, which you host on your website and promote through social media. Direct traffic to your Facebook page as a pre-requisite or qualifier for winning the prize ie have people sign up as their “entry” for the contest. Make the process as straightforward as possible, by removing the barriers of entry for your participants will greatly grow your Facebook following – make it simple as clicking a button for people to enter and share. By adding a further requirement for all people to further share the promotion / competition on their own Facebook profiles or other social media accounts, you can thereby create viral marketing for your promotion / competition and Facebook Page.

6)  Give away a free prize through Facebook

In order to capture data and Facebook followers, introduce an online incentive and promote it on a Facebook landing page. Create something such as an e-book or report that is of interest to your audience and give it away, for free, in exchange for someone following you on Facebook. To further improve your opt-in rate, add an email newsletter opt-in box to virtually guarantee that you gain a follower.

7)  Add a Facebook Widget to your Website

Finally, add a Facebook widget to your website. Since people won’t know about your Facebook profile, fan page, event, etc, they need to be alerted in some fashion and this can be easily achieved by adding the Facebook widget or symbol to your website. Add the widget to your sidebar above-the-fold so that it is permanently visible.


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