As Ridley Scott’s new film is released, there is no evidence of Robin Hood in Nottingham……it’s as if he never existed!!

April 10, 2010

As Ridley Scott’s new Robin Hood film, starring Russell Crowe and Cate Blanchett, is released in cinemas across the nation, there is a distinct lack of any tangible reference to Robin Hood in his ancestral and spiritual home of Nottingham. When it comes to history, culture and  iconic figures, Nottingham struggles to compete with the great English conurbations of London, Manchester, Liverpool and Birmingham, but surely Nottingham City Council are missing a trick?!!

Robin HoodWhere as those cities can boast that they gave the world a wealth of culture, Nottingham can only call upon a few claims to fame – namely the poet, Lord Byron, novelists DH Lawrence and Alan Sillitoe……not to forget Sue Pollard and Paper Lace who will be remembered for the cheesey No1 “Billy Don’t be a Hero”!!.

So in the face of so much competition from the great ex colonial cities of Great Britain, why on earth do Nottingham City Council stubbornly refuse to capitalise on the city’s greatest international export, global asset and brand, Robin Hood?!  Like Paper Lace’s “Billy”, he maybe mythical, but he is regarded as a hero. As soon as you tell any “Johnny Foreigner” that you are from Nottingham, their immediate response is “Ah, yes the home of  Robin Hood”. Nottingham City Council do not have to spend a penny on global marketing of this brand…….it’s already been done for them through the passage of time.

All the Council have to do is provide and produce a tangible experience for the tourist, when he or she alights from the train on the RH - Prince of Thievesplatform at Nottingham railway station! Other than a statue outside Nottingham Castle, there is no other reference to the legend of Robin Hood. This is such a missed opportunity – Robin Hood is an international brand, with strong support characters in the form of The Sheriff of Nottingham, Maid Marian, Little John and Friar Tuck. If Hollywood can see the potential in the myth, and exploit it with not only Ridley Scott’s new film, but most notably “Robin Hood: Prince of Thieves” starring Kevin Costner, Alan Rickman and Christian Slater, surely Nottingham City Council can invest in a decent tourist attraction in the city?

The “Tales of Robin Hood” tourist attraction venue closed in 2008, having gone into liquidation for a second time. There is now a wonderful opportunity for the Council to take over the project and develop it, with a “virtual reality” experience in Sherwood Forest, computer games and plenty of branded artefacts for the tourist to take home as a memento and souvenir of their stay in Nottingham.  These don’t have to be sophisticated products – a fluffy toy for the infant, a Robin Hood Arrow Quiver pencil case for the older child, and a Friar Tuck Toby-esque mug for the adult, will suffice.

It’s time for Nottingham City Council to embrace the city’s greatest global brand, asset and export, and rob from the myth to give to the tourist!!

2 responses to “As Ridley Scott’s new film is released, there is no evidence of Robin Hood in Nottingham……it’s as if he never existed!!”

  1. Teresa says:

    I agree with what you’ve said re marketing the brand. However, I’m fairly confident that Yorkshire put a claim on ‘our Robin’, something to do with the county borders from yrs & yrs ago and if he was ‘real’ he would have been born and resided in Yorks not Notts. It’s the Nottm Castle connection that makes him ‘ours’ according to the rest of the world ‘apparently’! I DISAGREE THO – I WANT TO KEEP HIM AS OURS!!
    I’m sure if you dig deep you’ll find lots of boring stuff on it for you to research if you can be bothered! The opinion seems to depend on whether you hail from Notts or Yorks tho, naturally there is a bias (I once got into a very heated debate on this subject and didn’t have enough info to back myself up against “them”).

  2. Bernie Arrand says:

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