Top 5 tips to help SMEs maximise PR / marketing benefits of Twitter

February 18, 2012

How often have you clicked on a Twitter button on a company website, to discover that they have neglected their social media tool, with only a handful of tweets, if any at all, and just as few Twitter followers as a result? With Twitter you definitely get out what you put in and ultimately get what you deserve!! So many companies fail to commit to Twitter, refusing to put any time or resource behind their Twitter presence. In truth most of the culprits are small to medium sized businesses ( SME’s ) who feel they should be on Twitter because so many others are, but are totally unconvinced its for them, and they don’t feel they can gain any business from it.

The irony is that in any other facet of business, an SME will plan and invest time and money in learning and developing knowledge and expertise through reading, listening or hiring experts. Small / medium sized businesses ( SMEs ) should take their lead from the large blue chip companies / big consumer brands – Twitter needs a long term approach, with a long term plan, supported by time and money invested into the execution of that strategy. So here are some tips on how to get the best for your business from Twitter –

Top 5 tips to help SMEs maximise PR / marketing benefits from Twitter

Tip No1: As we have said, you need to have a plan and not just jump on the Twitter bandwagon because everyone else is doing it. Understand and decide on your motivation for having a Twitter presence and develop your strategy accordingly. Are you there to build brand awareness? Are you there as a point of contact for customers?

Tip No2: Re-Tweet others regularly. Are you Re-Tweeting the right people? Are you targeting the right people? ReTweeting is a great way to get your business in front of a new audience.

Tip No3: Make a point of thanking those who take the time to ReTweet you or mentions you. Be chatty and start dialogues – this is what is meant by Social Media!!

Tip No4: Don’t Tweet exactly the same as what you have just put on your Facebook page. You will hopefully have people that follow you across multiple platforms and may access these platforms at different times.

Tip No5: Develop an online social media personality. Many Twitter accounts are as dry as a stick whilst being as wet as dull dishwater!! There’s an example of personality – have an opinion!! Let your Twitter followers know that they are interacting with a human and not an automaton or robot!!

If you are an SME ( Small / Medium Enterprise / Company ) and you require help with your PR & Marketing, we would be happy to assist you. For further information……..


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