Once upon a time most of us were read bedtime stories by our parents, grandparents, older siblings or on occasions the babysitter. In my case, my Great Aunts read to me copiously as an infant and in particular I remember Auntie Jenny reading me a Paddington Bear book one night, which I can recall I found side splittingly hilarious. We both laughed uncontrollably and the resonance of that experience led to my love of reading as a child. To supplement bedtime stories, BBC1 in the 1960s and 1970s broadcast a daily programme called “Jackanory”, where a celebrity would read a novel to “Children’s Hour” viewers over five days.

Those formative childhood years taught me the power of storytelling, which has remained with me in adult life and no doubt guided me in the direction of being a PR consultant & Blog writer. My background details can be found here……. http://www.rhetoric-artofpersuasion.com/about/

Story telling is an art, ranging from the great fantasy novels by JK Rowling, Roald Dahl, CS Lewis and JRR Tolkien through to PR companies, who create PR stories through press releases, articles, editorial and advertorials that have an inventive angle or hook. So Rhetoric PR invites parents to involve their kids in National Storytelling Week 26 January – 2 February 2013. And we invite parents who are business owners to give some thought to the stories that they can develop about their companies in 2013 in order to promote their business to existing and prospective clients through the internet, print and broadcast media ( ie TV and radio ) or social media ( Twitter, Facebook, Linked In, You Tube etc ).

The good news is that you do not have to be JK Rowling to write a Press Release. Every company / business has a story to tell about it’s history, a landmark anniversary, new product launch, executive appointment etc. If you wish to construct a Press Release yourself, here are ten handy tips on how to write an effective press release…….. http://www.rhetoric-artofpersuasion.com/services/press-releases/top-ten-tips-on-writing-an-effective-press-release/

Alternatively if you wish Rhetoric PR to write and distribute a Press Release on your behalf, then take advantage of our £39-99 Special Half Price Introductory Offer by clicking on http://www.rhetoric-artofpersuasion.com/   OR e-mailing…. simon@rhetoric-artofpersuasion.com

To find out more about author of this article, Simon Sterland……. http://www.rhetoric-artofpersuasion.com/about/

Footnote – National Storytelling Week is organized by The Society for Storytelling, which was was established in 1993. The Society’s aim was to promote the ancient art of storytelling. The Society is open to anyone with a love and passion for storytelling. Whether you are a storyteller or just someone who loves to listen to a well told tale! People from all over the UK get involved and it’s an enriching experience of bonding and bringing people together. For more details and info on National Storytelling Week……. http://www.sfs.org.uk/national-storytelling-week


At Rhetoric PR, we are frequently asked to explain the difference between a  press release, editorial and an advertorial. So here is a brief guide.

A press release is a factual piece of information telling a story, that allows the journalist / editor to embellish and elaborate on it and tell the story in their own words. It should NOT use flowery, superfluous language. The press release should also be devoid of spin – it is not designed to be a marketing brochure for your company and it’s products / services and if it does present itself as one, the recipient will almost certainly press the delete button if the press release is sent as an e-mail or furnish the litter bin if sent as hard, paper copy!! Besides using a “hook” ie finding a newsworthy or topical angle or general point of interest, the press release should address five critical points – who, what, where, when and why. Anything more and essentially you are doing the journalist’s job and he or she will not take kindly to that!! So keep the press release objective and leave the journalist / editor to interpret it in their own words and put an editorial slant on it.

The aim of the press release is to entice the editor / journalist on a newspaper, radio or TV station to create an editorial around it, based on the merits of the story and it’s potential interest to the reader, listener or viewer. Editorial is another word for newspaper / magazine article or radio / TV feature. (more…)