Celebrate National Storytelling Week by writing a Press Release to promote your business

January 4, 2013

Once upon a time most of us were read bedtime stories by our parents, grandparents, older siblings or on occasions the babysitter. In my case, my Great Aunts read to me copiously as an infant and in particular I remember Auntie Jenny reading me a Paddington Bear book one night, which I can recall I found side splittingly hilarious. We both laughed uncontrollably and the resonance of that experience led to my love of reading as a child. To supplement bedtime stories, BBC1 in the 1960s and 1970s broadcast a daily programme called “Jackanory”, where a celebrity would read a novel to “Children’s Hour” viewers over five days.

Those formative childhood years taught me the power of storytelling, which has remained with me in adult life and no doubt guided me in the direction of being a PR consultant & Blog writer. My background details can be found here……. http://www.rhetoric-artofpersuasion.com/about/

Story telling is an art, ranging from the great fantasy novels by JK Rowling, Roald Dahl, CS Lewis and JRR Tolkien through to PR companies, who create PR stories through press releases, articles, editorial and advertorials that have an inventive angle or hook. So Rhetoric PR invites parents to involve their kids in National Storytelling Week 26 January – 2 February 2013. And we invite parents who are business owners to give some thought to the stories that they can develop about their companies in 2013 in order to promote their business to existing and prospective clients through the internet, print and broadcast media ( ie TV and radio ) or social media ( Twitter, Facebook, Linked In, You Tube etc ).

The good news is that you do not have to be JK Rowling to write a Press Release. Every company / business has a story to tell about it’s history, a landmark anniversary, new product launch, executive appointment etc. If you wish to construct a Press Release yourself, here are ten handy tips on how to write an effective press release…….. http://www.rhetoric-artofpersuasion.com/services/press-releases/top-ten-tips-on-writing-an-effective-press-release/

Alternatively if you wish Rhetoric PR to write and distribute a Press Release on your behalf, then take advantage of our £39-99 Special Half Price Introductory Offer by clicking on http://www.rhetoric-artofpersuasion.com/   OR e-mailing…. simon@rhetoric-artofpersuasion.com

To find out more about author of this article, Simon Sterland……. http://www.rhetoric-artofpersuasion.com/about/

Footnote – National Storytelling Week is organized by The Society for Storytelling, which was was established in 1993. The Society’s aim was to promote the ancient art of storytelling. The Society is open to anyone with a love and passion for storytelling. Whether you are a storyteller or just someone who loves to listen to a well told tale! People from all over the UK get involved and it’s an enriching experience of bonding and bringing people together. For more details and info on National Storytelling Week……. http://www.sfs.org.uk/national-storytelling-week

 

Top Three Tips to help businesses create effective & successful Content Marketing

July 12, 2012

What makes content “good” is partly a subjective call, but there are criteria and guidelines that will give your website content a universal appeal. There’s a big difference between content marketing and an entertaining blog. Content should always be viewed in the context of your company marketing strategy. Here are three fundamental components of effective content marketing:

No 1   Make it entertaining and informative

Just because you find your business, product or service interesting, doesn’t necessarily mean that others will automatically enthuse about it in the same way!! No one owes you their attention. You have to earn the interest, attention and respect of your prospective audience. To this end, your website content and marketing literature content needs to engage with your audience, by tapping into the desires and needs of your existing and prospective customers.

Therefore write content that’s entertaining and interesting. Create content that benefits the reader ie by offering tips that might might help them solve a problem. Also make sure your style and formatting is audience-friendly. No one wants to read long, unbroken paragraphs, even if the writing is high calibre. Use plenty of subheads, white space, and a clear, legible font.

Finally ensure that headlines, if not clever, at least convey clarity. Ensure the headline communicates how the reader will benefit from reading that piece of content.

No 2   Make it strategic

Not all entertaining, readable content will move a prospect closer to becoming a customer. It doesn’t matter how many Facebook “Likes” you have, if you are not communicating the benefits of doing business with you, then this is merely an exercise in vanity.

This is where professional copywriting skills will be of benefit to your business. You don’t actually have to be able to put the words together yourself – you can always hire a PR / marketing firm like Rhetoric PR. However you do need to understand the underlying strategic elements of copywriting. That means you need to understand the difference between benefits and features, and ensure your content focuses on the benefits of your product or service. Your content should include classic sales techniques such as “calls to action” and your “unique selling proposition” ( “USP” ) etc, but do not use sales overkill in your copywriting. Content should look like editorial, not advertising or a sales manual.

No 3   Share your message and content

Social media marketing at it’s most effective is content marketing. Social media ie Twitter and a Facebook page is the most cost-effective way to carry content right to the prospects you’re looking for.

Social media is a very effective medium or vehicle for getting your entertaining, interesting and strategic content shared. Research how your prospects and customers share the type of content you’re creating … then make it easy and palatable for them to share it with their friends and followers.

If you are an SME ( Small / Medium Enterprise / Company ) and you require help with your content writing, copywritiing, content marketing or general PR & Marketing, we would be happy to assist you. For further information…….. www.rhetoric-artofpersuasion.com/marketing-for-small-businesses/

Before embarking on Content Marketing, you might like to read this Marketing Week article which outlines some of the pitfalls that need to be avoided……… www.marketingweek.co.uk/news/value-in-content-but-dont-jump-in/4002518.article

 

Top Twelve Benefits to Businesses of Blogging

March 10, 2012

Of all the online marketing tools, including social media, Rhetoric has found blogging to be the most beneficial to the business. So let us share with you a Top Twelve Benefits of Business Blogging -

1) Use your company blog to acknowledge the importance and part your employees play in the business – give credit to those employees in a very public forum. Publicise the importance of employees to your organisation by featuring their ideas and achievements on your blog.

2) Marketing tools. You can use content from your blog as a basis for sales and marketing materials.

3) A blog is vital for the SEO ( Search Engine Optimisation ) of your company website. An active, relevant blog will undoubtedly help the search engine ranking of the company website, to which it is attached.

4) A blog gives your business a public profile and personality. If your competitors don’t blog, this an opportunity to rise above the pack in your market sector and create a bit of a niche for your company.

5) A current, topical and relevant blog not only indicates that your website is updated, but as a company you are dynamic and on the ball. Conversely a neglected blog has the reverse effect!!

6) A blog is a great PR tool, in terms of feeding the media with newsworthy and salient information. A blog will help project your company as an authority in your marketplace. Social media like Linked In, Twitter and Facebook are designed to attract the attention of the consumer and other businesses. Informative, educational blog posts will attract the attention and respect of opinion influencers like business, trade and consumer journalists.

7) Do not underestimate the power of internal communications – blogs are an ideal platform for communicating with your colleagues and boosting staff morale and a sense of well being and belonging.

8 ) Equally blogs are perfect for engaging and involving the customer. Creating a regular dialogue and discourse with your customers will help forge long term, deeply entrenched relationships with your customers.

9) A blog can be the ideal platform for new product and product development ideas.

10) A blog is a good way to conduct non scientific market research. The blog is a cost-effective way to get feedback on ideas, products and services from your target audience ie potential and existing customers.

11) A blog is a superb networking device, for creating and cultivating new customers, suppliers and staff.

12) An effective defence platform for Crisis PR management – If you have a blog, you can correct misinformation, misconceptions and negative media coverage. You can set the record straight, without having to rely on the media to do it on your behalf.

If you are an SME ( Small / Medium Enterprise / Company ) and you require help with your PR & Marketing, we would be happy to assist you. For further information…….. www.rhetoric-artofpersuasion.com/marketing-for-small-businesses/

 

How a PR Firm can help get your business to the top of the Google rankings

August 5, 2011

Most business owners, chief executives or marketing directors would agree that being near the top of page one on Google for relevant key word searches in their industry, market or field is paramount, in terms of customer acquisition online via their website. Achieving this is another thing!!

There are many so called “SEO Consultants” out there and in my experience for every genuine one, three or four are disingenuous, making spurious, unsubstantiated claims as to how they can put you at the top of the Google rankings for circa £250 in no time at all. This is total nonsense!! This can not be achieved at the flick of a switch – it takes time, effort and dedication. The unpoliced, unregulated Internet can be likened to, and draws an obvious parallel with the Wild West, and as such many of the “SEO Consultants” are the modern day unscrupulous cowboys!! You can spot them a mile off – they drive a stage coach instead of a company car!! Infact in the past they probably would have been selling second hand cars!!

Let me re-iterate that there are many professional, competent SEO consultants out there, with total integrity. Like anything though, you have to do your research or go by recommendation. Alternatively, consider using a PR Firm. Public Relations consultants / specialists have the basic skills and competencies required to do SEO ( Search engine Optimisation ) and help your business grow organically in the Google rankings. At the core of good search engine optimisation is the creation of relevant content for an identified audience. PR practioners are experts at targeting and conveying and communicating the correct message to the right market. Public Relations personnel automatically use keyword phrases in their everyday working lives in the Press Releases, Articles and Blogs they write for their clients. PR’s are well versed in creating content designed to attract customers to their clients’ products and services. (more…)