How a PR Firm can help get your business to the top of the Google rankings

August 5, 2011

Most business owners, chief executives or marketing directors would agree that being near the top of page one on Google for relevant key word searches in their industry, market or field is paramount, in terms of customer acquisition online via their website. Achieving this is another thing!!

There are many so called “SEO Consultants” out there and in my experience for every genuine one, three or four are disingenuous, making spurious, unsubstantiated claims as to how they can put you at the top of the Google rankings for circa £250 in no time at all. This is total nonsense!! This can not be achieved at the flick of a switch – it takes time, effort and dedication. The unpoliced, unregulated Internet can be likened to, and draws an obvious parallel with the Wild West, and as such many of the “SEO Consultants” are the modern day unscrupulous cowboys!! You can spot them a mile off – they drive a stage coach instead of a company car!! Infact in the past they probably would have been selling second hand cars!!

Let me re-iterate that there are many professional, competent SEO consultants out there, with total integrity. Like anything though, you have to do your research or go by recommendation. Alternatively, consider using a PR Firm. Public Relations consultants / specialists have the basic skills and competencies required to do SEO ( Search engine Optimisation ) and help your business grow organically in the Google rankings. At the core of good search engine optimisation is the creation of relevant content for an identified audience. PR practioners are experts at targeting and conveying and communicating the correct message to the right market. Public Relations personnel automatically use keyword phrases in their everyday working lives in the Press Releases, Articles and Blogs they write for their clients. PR’s are well versed in creating content designed to attract customers to their clients’ products and services. (more…)

Why SEO should be the Marketing Mantra for the Small Business

March 29, 2011

Anything that a small business publishes online, whether it be through your website or blog, or simply distributed online, should pay stringent attention to the rules set down by the Search Engines, most notably Google. Whether we like it or not, every small business must pay homage to the laws of SEO, when visiting the Temple Of Google. Without it, you will simply be left praying for new customers!!

There are few problems in getting a small business or company to the top of the Search Engine rankings by name. However it is a far greater challenge to get potential customers to discover your company using the keywords and phrases that describe your products or services. The problem is that your bigger competitors have greater resources in terms of manpower and budget. They can probably afford to employ a fully dedicated SEO professional and / or throw a lot of money at a PPC ( Pay Per Click ) Campaign. This simply means that the small business needs to be more industrious and vigilante, in it’s application of SEO keywords. (more…)

To Blog, or not to Blog – that is the Question??

February 2, 2011

At the risk of bastardising the Bard, we list 9 very good reasons for Blogging.  So good infact, that had William Shakespeare been living today in the New Media / Internet Age, he would almost certainly have had a “Bard Blog”!! When it comes to Blogging, the positives far outweigh the negatives. Infact there are no negatives!!

Blogs give your small / medium sized business an opportunity to share your expertise and knowledge with a larger audience. Blogs are the perfect vehicle  to connect with a wider audience and build a profile for your company as an authority in your designated field / marketplace. Here are the main benefits of Blogging and updating your Blog on a regular basis –

Search Engine Marketing and Optimisation

Search engines like Google, Yahoo and Bing reward and recognise websites that are regularly updated with new, well written and crafted, keyword-rich content. New traffic will access your website more easily because Google and the other search engines will list more pages. Google will re-index your site more frequently, with new pages published online appearing in the search results more quickly. The net effect of this is to boost your rankings through the search engines. However be very aware to avoid plagiarising content from other sites. Google and co will not take kindly to this. Google rewards unique content!!

An Alternative to Direct Mailshotting

As time goes on you will build up a database of subscribers who receive regular updates to your Blog, because they are interested in what you have to say. Rather than you appearing to be bombarding your subscribers with sales orientated literature, they are coming to you of their own volition. This allows you to communicate directly with your target audience, with a more subtle “soft sell” approach. Such is human nature, we have a resistance to being sold to in a direct, pushy and transparent way!!

Building Brand Identity, Awareness and Loyalty

Blogging is a very effective method for building brand identity with an existing audience and generating brand awareness to a new audience. The Blog is a great vehicle for building a personality for your brand, business and company. All this leads to the ultimate goal of creating brand loyalty – the net effect of which is repeat and ongoing business!!

Promotion of your Company USPs

The Blog is a way of personalising your company, product or service, thereby separating and distinguishing you from your competitors in the minds of your existing and future clients / customers. In other words, the Blog acts as a platform for you to demonstrate how you work as a company, and what sets you apart from your competitors.

Building Customer Loyalty

Effective and successful selling is all about building relationships and a rapport with existing and prospective customers / clients alike. By posting open and informative articles on your Blog, you will build up a bond of trust and respect, not to mention credibility. This is especially important when trying to “woo and seduce”  potential customers. A “Comments Box” at the end of your articles will encourage dialogue. Interaction is how we build trust, so encourage the reader to engage with you at the end of the article, by leaving a comment or response. They will feel valued, and thus more favourably disposed to you and your company. A by product of all of this is that your reputation for integrity and trust will be enhanced!!

Social Media Marketing

Utilise community sites such as Facebook and MySpace, and social media tools like Twitter. If you feel it’s an appropriate medium for your product or service, promote your Blog articles on social media networks. This will inevitably lead to new visitors to your website and possibly some high calibre inbound links.

Media & Public Relations

Although we should always include the print media , whether it be trade or consumer publications, in our PR and marketing plans / strategy; be aware that any Blog article you publish online will remain in the public forum permanently and as discussed already is imperative for search-engine optimisation (SEO). Always remember that today’s newsprint is tomorrow’s fish and chip paper, to use the old adage!! There are no chip shops in Cyber Space!! So always post on your Blog any Press Releases, News Releases and  News Stories that have been distributed to the print media. In addition actively encourage the media to contact you for more information and / or an attributed ( named ) quote, by posting your telephone number and e-mail address. If you have a Blog and your competitors do not,  the media will be more inclined to contact you as an authority and spokesperson in your field of operation.

Promote yourself as an Expert

Don’t hide your light under a bushel. If you are an expert or authority in your field, don’t be shy to say so on your Blog. This will convey integrity and credibility, and instil confidence with your dedicated following of readers.  As a result these readers  are  far more likely to buy from you, rather than a competitor.

Cost Effective Marketing

Last but by no means least, creating a Blog costs very little, and maintaining one costs virtually nothing at all. Although a Blog is normally linked to a website, it is also a low-cost alternative to having a website. For small business owners without the time to learn website building skills, or indeed the finances to hire a designer/developer, Blogging offers a very cost effective way of promoting your company, product or service on the Internet.

I hope this has been a help, and of benefit!!

Should you require a “skilled scribe” to write your Blog articles for less than the cost of a pair of Levi jeans, contact Simon Sterland @ Rhetoric –

E-mail: or call 07970 205256