Celebrate National Storytelling Week by writing a Press Release to promote your business

January 4, 2013

Once upon a time most of us were read bedtime stories by our parents, grandparents, older siblings or on occasions the babysitter. In my case, my Great Aunts read to me copiously as an infant and in particular I remember Auntie Jenny reading me a Paddington Bear book one night, which I can recall I found side splittingly hilarious. We both laughed uncontrollably and the resonance of that experience led to my love of reading as a child. To supplement bedtime stories, BBC1 in the 1960s and 1970s broadcast a daily programme called “Jackanory”, where a celebrity would read a novel to “Children’s Hour” viewers over five days.

Those formative childhood years taught me the power of storytelling, which has remained with me in adult life and no doubt guided me in the direction of being a PR consultant & Blog writer. My background details can be found here……. http://www.rhetoric-artofpersuasion.com/about/

Story telling is an art, ranging from the great fantasy novels by JK Rowling, Roald Dahl, CS Lewis and JRR Tolkien through to PR companies, who create PR stories through press releases, articles, editorial and advertorials that have an inventive angle or hook. So Rhetoric PR invites parents to involve their kids in National Storytelling Week 26 January – 2 February 2013. And we invite parents who are business owners to give some thought to the stories that they can develop about their companies in 2013 in order to promote their business to existing and prospective clients through the internet, print and broadcast media ( ie TV and radio ) or social media ( Twitter, Facebook, Linked In, You Tube etc ).

The good news is that you do not have to be JK Rowling to write a Press Release. Every company / business has a story to tell about it’s history, a landmark anniversary, new product launch, executive appointment etc. If you wish to construct a Press Release yourself, here are ten handy tips on how to write an effective press release…….. http://www.rhetoric-artofpersuasion.com/services/press-releases/top-ten-tips-on-writing-an-effective-press-release/

Alternatively if you wish Rhetoric PR to write and distribute a Press Release on your behalf, then take advantage of our £39-99 Special Half Price Introductory Offer by clicking on http://www.rhetoric-artofpersuasion.com/   OR e-mailing…. simon@rhetoric-artofpersuasion.com

To find out more about author of this article, Simon Sterland……. http://www.rhetoric-artofpersuasion.com/about/

Footnote – National Storytelling Week is organized by The Society for Storytelling, which was was established in 1993. The Society’s aim was to promote the ancient art of storytelling. The Society is open to anyone with a love and passion for storytelling. Whether you are a storyteller or just someone who loves to listen to a well told tale! People from all over the UK get involved and it’s an enriching experience of bonding and bringing people together. For more details and info on National Storytelling Week……. http://www.sfs.org.uk/national-storytelling-week

 

Top Twelve Benefits to Businesses of Blogging

March 10, 2012

Of all the online marketing tools, including social media, Rhetoric has found blogging to be the most beneficial to the business. So let us share with you a Top Twelve Benefits of Business Blogging -

1) Use your company blog to acknowledge the importance and part your employees play in the business – give credit to those employees in a very public forum. Publicise the importance of employees to your organisation by featuring their ideas and achievements on your blog.

2) Marketing tools. You can use content from your blog as a basis for sales and marketing materials.

3) A blog is vital for the SEO ( Search Engine Optimisation ) of your company website. An active, relevant blog will undoubtedly help the search engine ranking of the company website, to which it is attached.

4) A blog gives your business a public profile and personality. If your competitors don’t blog, this an opportunity to rise above the pack in your market sector and create a bit of a niche for your company.

5) A current, topical and relevant blog not only indicates that your website is updated, but as a company you are dynamic and on the ball. Conversely a neglected blog has the reverse effect!!

6) A blog is a great PR tool, in terms of feeding the media with newsworthy and salient information. A blog will help project your company as an authority in your marketplace. Social media like Linked In, Twitter and Facebook are designed to attract the attention of the consumer and other businesses. Informative, educational blog posts will attract the attention and respect of opinion influencers like business, trade and consumer journalists.

7) Do not underestimate the power of internal communications – blogs are an ideal platform for communicating with your colleagues and boosting staff morale and a sense of well being and belonging.

8 ) Equally blogs are perfect for engaging and involving the customer. Creating a regular dialogue and discourse with your customers will help forge long term, deeply entrenched relationships with your customers.

9) A blog can be the ideal platform for new product and product development ideas.

10) A blog is a good way to conduct non scientific market research. The blog is a cost-effective way to get feedback on ideas, products and services from your target audience ie potential and existing customers.

11) A blog is a superb networking device, for creating and cultivating new customers, suppliers and staff.

12) An effective defence platform for Crisis PR management – If you have a blog, you can correct misinformation, misconceptions and negative media coverage. You can set the record straight, without having to rely on the media to do it on your behalf.

If you are an SME ( Small / Medium Enterprise / Company ) and you require help with your PR & Marketing, we would be happy to assist you. For further information…….. www.rhetoric-artofpersuasion.com/marketing-for-small-businesses/

 

Explanation of the difference between a press release, editorial and an advertorial

November 21, 2011

At Rhetoric PR, we are frequently asked to explain the difference between a  press release, editorial and an advertorial. So here is a brief guide.

A press release is a factual piece of information telling a story, that allows the journalist / editor to embellish and elaborate on it and tell the story in their own words. It should NOT use flowery, superfluous language. The press release should also be devoid of spin – it is not designed to be a marketing brochure for your company and it’s products / services and if it does present itself as one, the recipient will almost certainly press the delete button if the press release is sent as an e-mail or furnish the litter bin if sent as hard, paper copy!! Besides using a “hook” ie finding a newsworthy or topical angle or general point of interest, the press release should address five critical points – who, what, where, when and why. Anything more and essentially you are doing the journalist’s job and he or she will not take kindly to that!! So keep the press release objective and leave the journalist / editor to interpret it in their own words and put an editorial slant on it.

The aim of the press release is to entice the editor / journalist on a newspaper, radio or TV station to create an editorial around it, based on the merits of the story and it’s potential interest to the reader, listener or viewer. Editorial is another word for newspaper / magazine article or radio / TV feature. (more…)