Top Five Tips for using Market Research as a foundation for a PR Story

February 8, 2012

Last month the Propaganda blog reported on a fantastic PR story released by Young Mamalade and Halfords built around some interesting market research the two companies had undertaken in tandem.

The PR story / press release that emerged from their market / scientific research centred on the fact that driving with a heavy cold can affect driving aptitude and ability to the same extent as consuming more than four double whiskies. The market research indicated that drivers who insist on driving when they are struggling with a heavy cold or flu could be causing thousands of accidents a year. (more…)

Top Ten Tips on how to make the Press Release the perfect SEO vehicle for your Website

January 14, 2012

The Internet has resurrected the press release and given it a second wind. The press release is as valid today in the Digital era alongside Google and Social Media as it was when TV and Radio came along to challenge the supremacy of Newspapers and the print media in the 1930s and 1950s. Today the press release has a fundamental role and function in driving traffic to your website.

When it comes to effective Internet / Digital Marketing there are two certainties – Content is King and Google is God!! Search Engine Optimisation (SEO) is the most important factor behind this resurgence in the press release. With keywords, tags, links and multimedia content, the new “Social Media Release” attracts key audiences. The term “media release” is more relevant and appropriate than press release because the “press” are just one component audience in a truly multimedia world!! There are so many audiences that might be potentially interested in your topic, issues, company, product or industry ie journalists, analysts, consumers, partners, competitors, and potential employees.

Although well crafted prose is still required, developing an effective press release in the era of SEO and social media requires a change in approach. Here are ten tips to help you handle that change and truly optimise your press releases. (more…)

When looking to create a good PR story, think strategically but outside the box

January 9, 2012

This is the best PR story of 2012 so far. Although we are only a week into the New Year, I very much doubt whether it will be bettered throughout the rest of the year, on a number of levels!!

The PR story released by Young Mamalade and Halfords to the media via the Press Association this week, centred on the fact that driving with a heavy cold can affect driving aptitude and ability to the same extent as consuming more than four double whiskies. The story suggested that motorists who insist on driving when they are struggling with a heavy cold or flu could be causing thousands of accidents a year. Apparently according to scientific research undertaken by Young Marmalade and Halfords, reaction times dropped sharply, sudden braking became much more frequent and cornering became erratic as the motorist was less aware of surrounding traffic. (more…)

The custard pie in Rupert Murdoch’s face was unwittingly a PR masterstroke!!

July 20, 2011

The “custard pie” that landed in Rupert Murdoch’s face at yesterday’s Commons Committee “interrogation”, added a farcical element to the whole News of the World Phone Hacking Scandal, but by doing so diffused some of the hostility directed towards the News Corporation Chairman and Chief Executive. This mindless act singlehandedly did more in terms of favourable PR for Rupert Murdoch than any endless amount of press releases produced by PR agency Edelman, newly appointed to counter the crisis by News Corporation.

Forget Corrie, Eastenders, Emmerdale or Hollyoaks – “The Fall of the Murdoch Empire” has been the best soap opera on TV in the last two weeks. Ironically as the curtain was falling on the BBC2 series “The Kennedys”, a US soapstyle mini series about great wealth, power and politics that ultimately corrupts and comes back to haunt and destroy the family…….what do we find, but history repeating itself with “The Murdochs”!! A number of media pundits have likened the saga to William Shakespeare’s “King Lear”, with Rupert Murdoch in the lead role as an arrogant, bombastic old man caught in a raging storm, but equally you could liken the drama to “Hamlet”, where “something is rotten in the state of Denmark” or in this case “something is rotten in the culture of News Corporation”!! There is clearly an endemic cultural malaise within News International’s tabloid titles and Rupert Murdoch can try and distance himself from any hands on involvement owith the News of the World and The Sun, but the Chief Executive and founder of any organisation creates and moulds the culture of that organisation. (more…)