How the Government, retailers and marketeers must wish that they could bottle the essence of good will generated by the World Cup and the Flaming June heatwave.

July 16, 2010

Marketing Week magazine this week reported that “UK retail sales were boosted by hot weather and the World Cup in June, according to the latest British Retail Consortium figures. Total sales increased 3.4% compared to the same month last year and like-for-like sales rose 1.2%”.  Stephen Robertson, director general of the BRC commented in the article – ” ‘In the food sector, barbeque products, salads and ready meals were in demand but very significantly sales slowed following England’s exit form the World Cup. In non-food areas, sales of TVs were considerably boosted by the World Cup and outdoor garden products buoyed by the hot weather’ “.  Since both heatwave and World Cup came to an end simultaneously last Sunday evening, it begs the question how will this impact on public morale, and therefore on consumer spending? (more…)

BP is fast becoming a global by word and abbreviation for “Bad Publicity”!!

June 13, 2010

The BP oil spillage disaster is damaging on four levels. In order of priority, it is an environmental disaster, a financial disaster, a political disaster and a public relations disaster. BP now stands for “Bloody Pathetic”, “Battered Pensions”, “Battle Politics” and “Bad Publicity”!!

A recent survey has speculated that at least 40,000 barrels (1.7 million gallons) of oil a day may have been gushing out from a blown-out Gulf of Mexico well, before the oil giant successfully placed a cap on the well on 3 June. Oil has been leaking into the Gulf since the Deepwater Horizon rig exploded on 20 April and sank off the coast of the US state of Louisiana, killing 11 workers.First and foremost this is an unprecedented environmental disaster, the like of which the world has never witnessed before. The cost to wildlife and human communities in the vicinity of the Gulf is horrific and inestimable at this time!! (more…)

Reflection on the Election… that saw the advent of New Media influenced politics, Page 3 Girls, spoof adverts, voters insulted and car and plane crashes!!

May 8, 2010

Sun Page 3As David Cameron and Nick Clegg negotiate to form the much predicted Conservative / Liberal Democrat Coalition Government, it is time to reflect on what was an entertaining, if not slightly bizarre and surreal Election campaign. It now seems prophetic and symbolic that the Conservatives launched their bid for power, from a derelict Battersea Power Station, just over a month ago……..democracy has dictated that they don’t have the required 136 seats to command total power in Government.

At the end of a long, gruelling Election campaign, for politician and voter alike, The Sun encapsulated what has been a bizarre, surreal and at times farcical period in British politics. As Greece rioted, and the money markets collapsed, on the eve of Election Day The Sun caught the mood perfectly ( take with a large helping of irony!! ), carrying on it’s front page the dire warning that if Labour or the Liberal Democrats won the election they will “move swiftly to change the law and ban page three forever”. The Sun’s front page declared that these “scantily-clad, human rights-threatened women appear to have taken a united stand against such a grim scenario in today’s newspaper, by all wearing blue undergarments in an apparent unanimous show of support for the Conservatives”. (more…)

“Gordon’s Gaffe” will be a knock out blow for the Labour Party, unlike “Prescott’s Punch”!!

April 29, 2010

Gordon Brown’s  “bigotted” comment directed at a defenceless old lady from Rochdale, whilst ill advised, pales into insignificance Prescott Punchcompared with John Prescott punching a member of the public in the build up to Election 2001. However, in the final analysis it will be more damaging and detrimental to the Labour Party because it highlights major flaws in the Prime Minister’s personality.

On that earlier occasion, the then Prime Minister Tony Blair passed it off as being typical of “our John”. Prescott got away with it, and it was swept under the carpet by a far less self concious, more confident Labour Party. The reality is that the Labour Party  then were in a much stronger position in the polls, defending a large majority. In addition, the simple truth is that most of us when assaulted by a man throwing a raw egg at us, would probably have reacted in the same way. (more…)