Top Twelve Benefits to Businesses of Blogging

March 10, 2012

Of all the online marketing tools, including social media, Rhetoric has found blogging to be the most beneficial to the business. So let us share with you a Top Twelve Benefits of Business Blogging -

1) Use your company blog to acknowledge the importance and part your employees play in the business – give credit to those employees in a very public forum. Publicise the importance of employees to your organisation by featuring their ideas and achievements on your blog.

2) Marketing tools. You can use content from your blog as a basis for sales and marketing materials.

3) A blog is vital for the SEO ( Search Engine Optimisation ) of your company website. An active, relevant blog will undoubtedly help the search engine ranking of the company website, to which it is attached.

4) A blog gives your business a public profile and personality. If your competitors don’t blog, this an opportunity to rise above the pack in your market sector and create a bit of a niche for your company.

5) A current, topical and relevant blog not only indicates that your website is updated, but as a company you are dynamic and on the ball. Conversely a neglected blog has the reverse effect!!

6) A blog is a great PR tool, in terms of feeding the media with newsworthy and salient information. A blog will help project your company as an authority in your marketplace. Social media like Linked In, Twitter and Facebook are designed to attract the attention of the consumer and other businesses. Informative, educational blog posts will attract the attention and respect of opinion influencers like business, trade and consumer journalists.

7) Do not underestimate the power of internal communications – blogs are an ideal platform for communicating with your colleagues and boosting staff morale and a sense of well being and belonging.

8 ) Equally blogs are perfect for engaging and involving the customer. Creating a regular dialogue and discourse with your customers will help forge long term, deeply entrenched relationships with your customers.

9) A blog can be the ideal platform for new product and product development ideas.

10) A blog is a good way to conduct non scientific market research. The blog is a cost-effective way to get feedback on ideas, products and services from your target audience ie potential and existing customers.

11) A blog is a superb networking device, for creating and cultivating new customers, suppliers and staff.

12) An effective defence platform for Crisis PR management – If you have a blog, you can correct misinformation, misconceptions and negative media coverage. You can set the record straight, without having to rely on the media to do it on your behalf.

If you are an SME ( Small / Medium Enterprise / Company ) and you require help with your PR & Marketing, we would be happy to assist you. For further information……..


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