Celebrate National Storytelling Week by writing a Press Release to promote your business

January 4, 2013

Once upon a time most of us were read bedtime stories by our parents, grandparents, older siblings or on occasions the babysitter. In my case, my Great Aunts read to me copiously as an infant and in particular I remember Auntie Jenny reading me a Paddington Bear book one night, which I can recall I found side splittingly hilarious. We both laughed uncontrollably and the resonance of that experience led to my love of reading as a child. To supplement bedtime stories, BBC1 in the 1960s and 1970s broadcast a daily programme called “Jackanory”, where a celebrity would read a novel to “Children’s Hour” viewers over five days.

Those formative childhood years taught me the power of storytelling, which has remained with me in adult life and no doubt guided me in the direction of being a PR consultant & Blog writer. My background details can be found here……. http://www.rhetoric-artofpersuasion.com/about/

Story telling is an art, ranging from the great fantasy novels by JK Rowling, Roald Dahl, CS Lewis and JRR Tolkien through to PR companies, who create PR stories through press releases, articles, editorial and advertorials that have an inventive angle or hook. So Rhetoric PR invites parents to involve their kids in National Storytelling Week 26 January – 2 February 2013. And we invite parents who are business owners to give some thought to the stories that they can develop about their companies in 2013 in order to promote their business to existing and prospective clients through the internet, print and broadcast media ( ie TV and radio ) or social media ( Twitter, Facebook, Linked In, You Tube etc ).

The good news is that you do not have to be JK Rowling to write a Press Release. Every company / business has a story to tell about it’s history, a landmark anniversary, new product launch, executive appointment etc. If you wish to construct a Press Release yourself, here are ten handy tips on how to write an effective press release…….. http://www.rhetoric-artofpersuasion.com/services/press-releases/top-ten-tips-on-writing-an-effective-press-release/

Alternatively if you wish Rhetoric PR to write and distribute a Press Release on your behalf, then take advantage of our £39-99 Special Half Price Introductory Offer by clicking on http://www.rhetoric-artofpersuasion.com/   OR e-mailing…. simon@rhetoric-artofpersuasion.com

To find out more about author of this article, Simon Sterland……. http://www.rhetoric-artofpersuasion.com/about/

Footnote – National Storytelling Week is organized by The Society for Storytelling, which was was established in 1993. The Society’s aim was to promote the ancient art of storytelling. The Society is open to anyone with a love and passion for storytelling. Whether you are a storyteller or just someone who loves to listen to a well told tale! People from all over the UK get involved and it’s an enriching experience of bonding and bringing people together. For more details and info on National Storytelling Week……. http://www.sfs.org.uk/national-storytelling-week


Top Five Tips for using Market Research as a foundation for a PR Story

February 8, 2012

Last month the Propaganda blog reported on a fantastic PR story released by Young Mamalade and Halfords built around some interesting market research the two companies had undertaken in tandem.

The PR story / press release that emerged from their market / scientific research centred on the fact that driving with a heavy cold can affect driving aptitude and ability to the same extent as consuming more than four double whiskies. The market research indicated that drivers who insist on driving when they are struggling with a heavy cold or flu could be causing thousands of accidents a year. (more…)

Top Ten Tips on how to make the Press Release the perfect SEO vehicle for your Website

January 14, 2012

The Internet has resurrected the press release and given it a second wind. The press release is as valid today in the Digital era alongside Google and Social Media as it was when TV and Radio came along to challenge the supremacy of Newspapers and the print media in the 1930s and 1950s. Today the press release has a fundamental role and function in driving traffic to your website.

When it comes to effective Internet / Digital Marketing there are two certainties – Content is King and Google is God!! Search Engine Optimisation (SEO) is the most important factor behind this resurgence in the press release. With keywords, tags, links and multimedia content, the new “Social Media Release” attracts key audiences. The term “media release” is more relevant and appropriate than press release because the “press” are just one component audience in a truly multimedia world!! There are so many audiences that might be potentially interested in your topic, issues, company, product or industry ie journalists, analysts, consumers, partners, competitors, and potential employees.

Although well crafted prose is still required, developing an effective press release in the era of SEO and social media requires a change in approach. Here are ten tips to help you handle that change and truly optimise your press releases. (more…)

When looking to create a good PR story, think strategically but outside the box

January 9, 2012

This is the best PR story of 2012 so far. Although we are only a week into the New Year, I very much doubt whether it will be bettered throughout the rest of the year, on a number of levels!!

The PR story released by Young Mamalade and Halfords to the media via the Press Association this week, centred on the fact that driving with a heavy cold can affect driving aptitude and ability to the same extent as consuming more than four double whiskies. The story suggested that motorists who insist on driving when they are struggling with a heavy cold or flu could be causing thousands of accidents a year. Apparently according to scientific research undertaken by Young Marmalade and Halfords, reaction times dropped sharply, sudden braking became much more frequent and cornering became erratic as the motorist was less aware of surrounding traffic. (more…)