Magnificent Seven Top Tips for Promoting your Business on Facebook

September 19, 2012

Facebook can be a very effective tool for all types of businesses from blue chip corporates to small to medium sized businesses / enterprises ( smb’s / sme’s ) to reach and build a dialogue and rapport with their audience. Here are a “Magnificent Seven” Tips to help businesses to create a Facebook profile.

1)  Create a Facebook Fan Page

The first step is to start a Facebook fan page. The Facebook fan page should be designed to promote your business or a specific venture / project.. The Facebook Fan Page is easy to sign up to and create. Once you have filled in the Profile section, simply promote through your company communications media ie E-mails, your website or any other social media profile you may have such as Twitter, Google+ or LinkedIn.

2)  Create a Facebook Event

Events can attract potential followers and therefore prospective customers who don’t have a savoir faire for the digital world. An event is the perfect opportunity to encourage these “Luddites” to join your Facebook fan page or visit your website. Host the event and give away promotional items or products to those that attend.

3)  Advertise on Facebook

Facebook offers a sophisticated advertising platform with a wealth of features and filters that allows businesses to target the precise person you wish to market to. Focusing your advertising campaign not only lets you keep the costs to a minimum but you’ll also find people that are far more likely to take action because you are avoiding a blanket saturation approach.

4)  Create a Facebook Group

Groups differ from Fan Pages and Events; they’re more like a collective behind a lobbying cause or consumer trend . A Facebook group can take on any shape and form; people can easily ‘like’ a Facebook group as it can relate to just about any broad or niche topic. For example, you could create a Facebook group related to your industry and / or marketplace. On your group page, you could share valuable information which would, in turn, get people interested in your personal brand.

5)  Have a Promotion or Competition and Link to Facebook

Why not have a Promotion or Competition, which you host on your website and promote through social media. Direct traffic to your Facebook page as a pre-requisite or qualifier for winning the prize ie have people sign up as their “entry” for the contest. Make the process as straightforward as possible, by removing the barriers of entry for your participants will greatly grow your Facebook following – make it simple as clicking a button for people to enter and share. By adding a further requirement for all people to further share the promotion / competition on their own Facebook profiles or other social media accounts, you can thereby create viral marketing for your promotion / competition and Facebook Page.

6)  Give away a free prize through Facebook

In order to capture data and Facebook followers, introduce an online incentive and promote it on a Facebook landing page. Create something such as an e-book or report that is of interest to your audience and give it away, for free, in exchange for someone following you on Facebook. To further improve your opt-in rate, add an email newsletter opt-in box to virtually guarantee that you gain a follower.

7)  Add a Facebook Widget to your Website

Finally, add a Facebook widget to your website. Since people won’t know about your Facebook profile, fan page, event, etc, they need to be alerted in some fashion and this can be easily achieved by adding the Facebook widget or symbol to your website. Add the widget to your sidebar above-the-fold so that it is permanently visible.

 

Top Twelve Benefits to Businesses of Blogging

March 10, 2012

Of all the online marketing tools, including social media, Rhetoric has found blogging to be the most beneficial to the business. So let us share with you a Top Twelve Benefits of Business Blogging -

1) Use your company blog to acknowledge the importance and part your employees play in the business – give credit to those employees in a very public forum. Publicise the importance of employees to your organisation by featuring their ideas and achievements on your blog.

2) Marketing tools. You can use content from your blog as a basis for sales and marketing materials.

3) A blog is vital for the SEO ( Search Engine Optimisation ) of your company website. An active, relevant blog will undoubtedly help the search engine ranking of the company website, to which it is attached.

4) A blog gives your business a public profile and personality. If your competitors don’t blog, this an opportunity to rise above the pack in your market sector and create a bit of a niche for your company.

5) A current, topical and relevant blog not only indicates that your website is updated, but as a company you are dynamic and on the ball. Conversely a neglected blog has the reverse effect!!

6) A blog is a great PR tool, in terms of feeding the media with newsworthy and salient information. A blog will help project your company as an authority in your marketplace. Social media like Linked In, Twitter and Facebook are designed to attract the attention of the consumer and other businesses. Informative, educational blog posts will attract the attention and respect of opinion influencers like business, trade and consumer journalists.

7) Do not underestimate the power of internal communications – blogs are an ideal platform for communicating with your colleagues and boosting staff morale and a sense of well being and belonging.

8 ) Equally blogs are perfect for engaging and involving the customer. Creating a regular dialogue and discourse with your customers will help forge long term, deeply entrenched relationships with your customers.

9) A blog can be the ideal platform for new product and product development ideas.

10) A blog is a good way to conduct non scientific market research. The blog is a cost-effective way to get feedback on ideas, products and services from your target audience ie potential and existing customers.

11) A blog is a superb networking device, for creating and cultivating new customers, suppliers and staff.

12) An effective defence platform for Crisis PR management – If you have a blog, you can correct misinformation, misconceptions and negative media coverage. You can set the record straight, without having to rely on the media to do it on your behalf.

If you are an SME ( Small / Medium Enterprise / Company ) and you require help with your PR & Marketing, we would be happy to assist you. For further information…….. www.rhetoric-artofpersuasion.com/marketing-for-small-businesses/

 

Top Five Tips for using Market Research as a foundation for a PR Story

February 8, 2012

Last month the Propaganda blog reported on a fantastic PR story released by Young Mamalade and Halfords built around some interesting market research the two companies had undertaken in tandem.

The PR story / press release that emerged from their market / scientific research centred on the fact that driving with a heavy cold can affect driving aptitude and ability to the same extent as consuming more than four double whiskies. The market research indicated that drivers who insist on driving when they are struggling with a heavy cold or flu could be causing thousands of accidents a year. (more…)

Top Ten Tips on how to make the Press Release the perfect SEO vehicle for your Website

January 14, 2012

The Internet has resurrected the press release and given it a second wind. The press release is as valid today in the Digital era alongside Google and Social Media as it was when TV and Radio came along to challenge the supremacy of Newspapers and the print media in the 1930s and 1950s. Today the press release has a fundamental role and function in driving traffic to your website.

When it comes to effective Internet / Digital Marketing there are two certainties – Content is King and Google is God!! Search Engine Optimisation (SEO) is the most important factor behind this resurgence in the press release. With keywords, tags, links and multimedia content, the new “Social Media Release” attracts key audiences. The term “media release” is more relevant and appropriate than press release because the “press” are just one component audience in a truly multimedia world!! There are so many audiences that might be potentially interested in your topic, issues, company, product or industry ie journalists, analysts, consumers, partners, competitors, and potential employees.

Although well crafted prose is still required, developing an effective press release in the era of SEO and social media requires a change in approach. Here are ten tips to help you handle that change and truly optimise your press releases. (more…)