When using Twitter to help market your business, observe protocol & use it as PR tool

November 22, 2011

When using Twitter to help market your small or medium size business, treat this social medium with care and respect the Twitter laws of protocol and etiquette. You should take a subtle PR approach to Twitter, not a Direct sales approach. If you apply this approach, Twitter is a fantastic social network that can be utilised by your business in order to build relationships with potential new customers and maintain a good rapport with existing customers. The PR benefits that can be gained by using Twitter correctly are enormous when it comes to raising awareness of your business, brand, products and services. (more…)